Search Engine Optimisation or SEO, is one of the most effective marketing tools your can use for your business. SEO works is by optimising your site and site content so that it appears in search results of your target market.
What is SEO Marketing?
The easiest way to describe SEO is by using an example. Take a pharmacy, for example. When a customer types in ‘pharmacy Cork’ into a search engine bar, they are looking for a particular business. Without SEO, your business will not appear in the top 10 search results for this potential customer. The difference of having SEO on your site means that when this same customer types their keyword into Google, your business appears in the top search results. Therefore, you appear alongside your competitors in a context where only your potential customers will be searching!
But why do I need SEO Marketing?
- Specifically targeted marketing for your target market
- SEO increases traffic to your site
- Increases conversion rates and the likelihood of a customer making a sale or availing of your services
- Places you amongst your competitors quite easily
- Gives an insight into your customer base to inform future marketing initiatives
How long does SEO Marketing take to work?
SEO Marketing is a long-term project (usually around 6-months to a year) which focuses on continually optimising content to ensure it appears in the top 10 search results in Google. Search Engine Optimisation is not a ‘quick-fix’ but a considered, well-researched and consistent approach to online marketing. It is a small investment in your business for a big return. See more in Services
In summary, SEO Marketing is a smart investment for your business. With a small investment of time and money, your business can reap the rewards through increased visibility, traffic and brand recognition. If you would like to discuss your business’ online marketing needs, get in touch today!